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Here's What Key Metrics Tell Us About Snap (SNAP) Q3 Earnings

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Snap (SNAP - Free Report) reported $1.51 billion in revenue for the quarter ended September 2025, representing a year-over-year increase of 9.8%. EPS of $0.06 for the same period compares to $0.08 a year ago.

The reported revenue compares to the Zacks Consensus Estimate of $1.49 billion, representing a surprise of +0.97%. The company has not delivered EPS surprise, with the consensus EPS estimate being $0.06.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.

Here is how Snap performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
  • Daily Active Users (DAU) - Total Global: 477 million compared to the 476.46 million average estimate based on 10 analysts.
  • Average revenue per user (ARPU) - Total Global: $3.16 versus $3.14 estimated by nine analysts on average.
  • Daily Active Users (DAU) - North America: 98 million versus 98 million estimated by seven analysts on average.
  • Daily Active Users (DAU) - Europe: 100 million versus the seven-analyst average estimate of 101.19 million.
  • Daily Active Users (DAU) - Rest of World: 280 million versus 277.31 million estimated by seven analysts on average.
  • Average revenue per user (ARPU) - Europe: $2.99 versus the seven-analyst average estimate of $2.82.
  • Average revenue per user (ARPU) - Rest of World: $1.11 compared to the $1.12 average estimate based on seven analysts.
  • Average revenue per user (ARPU) - North America: $9.20 versus the six-analyst average estimate of $9.20.
  • Employees (full-time; excludes part-time, contractors, and temporary personnel): 5.19 billion compared to the 5.26 billion average estimate based on three analysts.
  • Geographic Revenue- Europe: $297.95 million versus the eight-analyst average estimate of $284.2 million. The reported number represents a year-over-year change of +19.7%.
  • Geographic Revenue- Rest of World: $311.08 million versus $309.73 million estimated by eight analysts on average. Compared to the year-ago quarter, this number represents a +16.9% change.
  • Geographic Revenue- North America: $897.81 million versus the seven-analyst average estimate of $900.18 million. The reported number represents a year-over-year change of +4.7%.

View all Key Company Metrics for Snap here>>>

Shares of Snap have returned -8.1% over the past month versus the Zacks S&P 500 composite's +1% change. The stock currently has a Zacks Rank #4 (Sell), indicating that it could underperform the broader market in the near term.

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